Read What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan Free Online
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Book Title: What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales The author of the book: Ram Charan Edition: Findaway World Date of issue: April 1st 2009 ISBN: 1608127907 ISBN 13: 9781608127900 Loaded: 1515 times Reader ratings: 3.1 Language: English Format files: PDF The size of the: 864 KB City - Country: No data |
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The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in. More than ever, these days, the sales process often turns into a war about price -- a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you: -- How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made -- How to help your customer improve margins and drive revenue growth -- How to focus on your customer's customers -- How to work with other departments in your own company to customize better solutions -- How to make price much less of an issue Someday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.

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Reviews of the What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

JOSHUA
Good book!

PHOEBE
How many times did I read ...-not boring! )))

FINLAY
An interesting book, not like the other

DARCY
Good book!
How many times did I read ...-not boring! )))
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