Read Le story-telling en marketing by Seth Godin Free Online


Ebook Le story-telling en marketing by Seth Godin read! Book Title: Le story-telling en marketing
The author of the book: Seth Godin
Edition: Maxima
Date of issue: October 3rd 2011
ISBN: 2840016990
ISBN 13: 9782840016991
Loaded: 2342 times
Reader ratings: 7.3
Language: English
Format files: PDF
The size of the: 31.21 MB
City - Country: No data

Read full description of the books:



Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.




Download Le story-telling en marketing PDF Le story-telling en marketing PDF
Download Le story-telling en marketing ERUB Le story-telling en marketing PDF
Download Le story-telling en marketing DOC Le story-telling en marketing PDF
Download Le story-telling en marketing TXT Le story-telling en marketing PDF



Read information about the author

Ebook Le story-telling en marketing read Online! Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


Reviews of the Le story-telling en marketing


ALFIE

Now this book is one of my favorites!

ISAAC

Compelling book!

EVELYN

On one Breath

LUKE

Why are you asking to write a phone number?

FRANCESCA

For those who are bored to live




Add a comment




Download EBOOK Le story-telling en marketing by Seth Godin Online free

PDF: le-story-telling-en-marketing.pdf Le story-telling en marketing PDF
ERUB: le-story-telling-en-marketing.epub Le story-telling en marketing ERUB
DOC: le-story-telling-en-marketing.doc Le story-telling en marketing DOC
TXT: le-story-telling-en-marketing.txt Le story-telling en marketing TXT